The Brand Alexandre Turpault


Marque Alexandre Turpault

You don’t stumble into Alexandre Turpault.

You are invited in, guided by a desire for elegance, softness and a fundamental need for harmony in the house.

Bed linen and household linen, Homewear, accessories, for the bathroom and leisure… Since 1847, Alexandre Turpault has provided a unique level of expertise in the world of decoration and good living. Precious fabrics and gentle, light colours are the hallmarks of each of these collections lending each of them a different mood, an invitation to dream, and an invitation to live life at a gentle pace.

The creation finds its own harmony and equilibrium poised between tradition and modernity.


Notre Savoir-faire

Since 1847, linen-weavers Alexandre Turpault have been working to bring to you their passion for their work and their mastery of their unique expertise in the tradition of producing fine linen. Alexandre Turpault provides collections that are part of its universe of complete harmony. These include bed linen made of cotton, linen and blended fabrics, toilet linen collections in combed cotton and table linen, and blended table linen collections as well as home accessories in mohair and baby alpaca among others.

Striving to obtain the highest possible quality with our products, we take special care of all our creations: in line with the house’s trends, our designer offers you a wide range of original and sought-after colours, sophisticated and detailed creations with ribbons, embroidery or “Échelle" and "Venise" openwork.

The Alexandre Turpault universe is founded in the blend of his materials and his colours, and you too can use these qualities to create your own universe.


In 1847 Alexandre Turpault founded his company at Cholet right in the heartlands of an area known for its textile heritage. He brought together the weaving of linen and linen blends into an industrial workshop and became known for his craftsmanship and the quality of his fabrics.

For many years, Alexandre Turpault was a prominent figure in the luxury goods market. In 1878 and 1889 he was rewarded at the Paris Universal Exhibition with a silver and gold medal for the quality of his fabrics.

In the early 1930s he adorned the tables of the famous “Normandie” ocean liner with fabulous damask tablecloths. Alexandre Turpault diversified his activities on the strength of his expertise and his success.

In 1994, the Alexandre Turpault won an Oscar at the textile show for his tablewear. In 1999 the company was bought by the VDS GROUP, the third major French figure in house linen located at Nieppe in Northern France.

Alexandre Turpault products could be found in prestigious places such as the Troisgros brothers at Roanne, described by the Gault-Millau guide as « best restaurant in the world » or at Michel Bras in Laguiole.

Today, Alexandre Turpault is a top of the range household brand known across the globe.

Style and inspiration


The intensity of the colours, the comfortable feel of the materials and the refined details are what make these collections stand out.


Chic, contemporary, intimate and elegant : the Alexandre Turpault brand can be found the world over. From New York to Tokyo via London, Paris and Dubai – the brand is sold at many retail outlets and larger stores.

The Alexandre Turpault collections showcase a universe of refinement where colours are intense and the luxurious finishes are perfect, in the most elegant interior spaces. For each collection, Alexandre Turpault takes you into a sophisticated, harmonious world where Colour, Femininity and Imagination merge.

Alexandre Turpault weaves its magic now more than ever ! Now it’s your chance to weave your dreams around Alexandre Turpault !

The Alexandre Turpault universe is founded in the blend of his materials and his colours, and you too can use these qualities to create your own universe.

Quality labels

Masters of linen : Label sur le linge de maison Alexandre Turpault en lin

The linen and linen blend Alexandre Turpault items are quality-guaranteed by the internationally reputed “Masters of Linen” label

The Masters of Linen label is the only guarantee of quality in the world of linen and marks the purchase out as being one that brings customer satisfaction.

Masters of Linen was born out of the association of European linen craftsmen who came together to promote research, stimulate creativity and most of all to control and monitor the industry, to provide a guarantee, and to promote quality European linen.

The Masters of Linen brand guarantees that:

  • The origin of linen is grown and worked in Europe from plant to fabric
  • Quality is measured according to strict criteria
  • The fabric’s composition is accurately described on the label.